The creative process in Luck approaches consumers with a human face. It is based on the basic parameters of an infant product, such as playfulness, healthy naivety and ease of being, which children enrich us adults with. Therefore, a detailed approach is important from the beginning of creation to the final production of materials and product packaging. Without the professional performance and cooperation of partners such as MiF, we would not be able to deliver a cheerful and nice product, useful for all of us.